Website accessibility means that every website, especially eCommerce stores, can accommodate all users. No matter what device they are using, their language, their age, or their mental ability, every person must be able to use a website for it to be successful. Without accessibility, a website will not rank as well on search engines, it will be bypassed by potential customers, and it will eventually be ignored by the general public. Having an inaccessible website in today’s online world often leads to a business’ death.
Why Should It Matter?
If it’s not already apparent why it should matter, consider customer convenience for a business. If a customer cannot reach a business through a website, what are the real chances that the customer will get up and go to the physical brick-and-mortar? Even restaurants have menus and wait times posted online for the convenience of the customer. Barely anyone is doing business offline these days; those who are do not statistically enjoy the same success rates.
Is It New?
Accessibility is not new. Businesses have been depending on website accessibility since the turn of the millennium for successful brick-and-mortar, as well as eCommerce, sales. Customers rely on clear descriptions, working links, dependable images, and a fast load time, no matter what device they use. In fact, if a business does not have accessibility in today’s marketplace, the sale will almost always go to the competition. Customers have grown to expect a fully working website for every business, and are increasingly using websites to “pre-shop” before getting into the car. A business without accessibility is a business without sales.
Check That Site
Since accessibility is the pinnacle to online sales, it’s important to check all websites associated with a business. Do the sites convert to mobile devices easily? Do they communicate the company’s product well? Can the customer easily buy the product on any device? Can the customer fully research the product or company without navigating away from the page? The answers to these basic questions is only the starting point for creating a completely accessible website. Rely on market research and a dependable web developer to ensure the company website is best serving the overall company.
A website, even a static one, must never be a one-and-done venture. #entrepreneur #business
Make Changes As Necessary
A website, even a static one, must never be a one-and-done venture. It must be continuously checked for accessibility issues, such as broken links or outdated information. Customers are quick to move on to another company with an updated website, so make sure to review it regularly for accessibility issues.