Planning the Future of Your Company
Planning is not simply a beginning of the year or end of the year project, I believe that it is an all through the year project. iPlanner and Company has been undergoing changes and morphing into something a bit different and bigger over the past few months. You’ll notice that our service packages have changed, even our advertising/social media posts have changed a bit. It’s because we are working on the future of our company and where it’s ultimately headed. Without a clearly defined goal in mind you just kind of wander aimlessly and it’s a tend to get blown from one thing to the next.
So what are some things that can help you in planning your company’s future? I’m glad you asked! I’m going to share several ways that you can organize yourself in the planning of your company’s future.
Way #1: A Yearly Planner
This may seem like a given. Everyone who runs a business has a planner. Right? Well, yes most do, but it’s the use of this planner that is key. What do you write in it? Do you just write down upcoming events? Upcoming holidays? Or do you really strategize?
I like to use my planner(s) to strategize exactly what I’m planning for the upcoming months. I color code my planners even if it’s Google Calendar. That way I can see at a glance what is happening. My desk calendar is even color coded. I love using color on my calendars and then linking it to specific tasks. Take your planner and several colors of pens or highlighters and layout your color coding strategy. (Green for income producing activities, Red for Urgent Tasks, Blue for Phone Calls & Emails, Purple for Social Media, etc.) You can write it out on a little card to keep with your planner until you have it memorized and ingrained in your daily/weekly/monthly/yearly planning sessions.
Way #2: Layout Your Events for the next 3-6 Months
Do you already know what the next 3 months or 6 months hold for events for your business? Fill those in on your planner in the color you’ve chosen for events. If you have spaces available for events then maybe leave blanks for putting in events for those months and then seek to fill them. Plan for in person events, virtual events, and even podcast events. These are all great ways to get the word out about your business.Do you already know what the next 3 months or 6 months hold for events for your business? #companyfuture #planning #coaching #marketing Click To Tweet
Way #3: Layout Sales and Specials
Plan for sales and specials according to holidays, special events and more right on your calendar. So, you know you have that virtual summit coming up and you know that you have an awesome package that you want to offer people at the end of your talk, get it set up now instead of waiting until 2 weeks before the event. You can use this in promoting the event and getting sign-ups.Plan for sales and specials according to holidays, special events and more right on your calendar. Way #3! #planning #marketingstrategies #companyfuture #business Click To Tweet
Way #4: Layout Your Social Media Plans for 1-2 Months
In looking at your planner, you should now be able to fill in your social media plans for 1-2 months. This allows you to put in place specific marketing plans for the events that you’re promoting. You can even put them into your social media scheduler so that they’re not forgotten about, the posts will be all ready to go and send out at the appropriate times. If you have a Virtual Assistant working with you, alert them to this need and make a to-do list for this event, place all needed information in a folder for that event and share the link with them so they have access to needed documentation.
There are 4 ways that you can successfully plan the future of your company! What are some ways that you plan the future of your company? Share in the comments below, I would love to hear from you!