10 Tips for Marketing Your Business
with Facebook Pages (Part 1)
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In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be.
Facebook is where people are, with over 2.2 billion active users. And on any given day, 48% of them log on. You can target your desired demographic in that enormous audience by creating a Facebook Page, so let’s look at some ways to use a Facebook Page to market your business. According to an article on Zephoria:
“42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.”
1. Create a page.
That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish. This can even be used in place of a website for a bit, while your website is being built. If you’re not tech savvy you can always hire someone to help you set up your Facebook page so you’re sure that it’s set up correctly to gain the most amount of leverage.
2. Add a cover and a profile picture.
Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it.
It’s also best to keep this cover photo updated to go along with what you have going on in your business at the time. So, either design or have designed a cover photo for the current sale or event that you’re promoting. Your profile picture should either be your logo or ideally a professional head shot of yourself. People want to see the face behind the business and know who they’re dealing with in business.
3. Add a “Call to Action.”
On the Cover area of your page, set up a call to action. Use it. Also use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action build your fan base and create alternative ways to market to those fans.
Make use of the button provided you on your Facebook page. You can use this to have people book appointments with you, shop with you, join your group, message you, visit your website and learn more about you. So, make sure that you get this set up and use it.
4. Add a description of your business.
This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both. This is a great place to tell your story of how you got started in business, what you do, how you can help and so on.
5. Add contact information to encourage prospects to find you.
Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, though, a leading function of the Facebook Page will be to drive traffic to it.
Make sure that all graphics that are posted on your page always direct people back to your website. Facebook has the power to take away a page at any time and if you’ve built that relationship over on your own website then you’ll still have that leverage. If you’re in direct sales, it’s still a good idea to have your own personal website, not just the company replicated website, but one where you can share testimonials of people that are using the product, or ways that you are using the products yourself and so on.